Low-income communities are often ignored or overlooked by politicians, developers and corporations as attractive opportunities for business and the development of markets. One reason for this is that there is a lack of information and data about these communities that can show just how much economic or market opportunity exists within them. The research and data gathering just hasn’t been done, largely because no one has wanted to invest the time, energy and money to do the research.
This disinterest comes from historical periods in which these communities were redlined and seen as “no go zones” for banks and other businesses. This was partly due to policies that were rooted in racism and discrimination against poor people. But there was also a reality that little economic opportunity did exist, for companies as well as for the local residents themselves.